Autoresponder Setup

Integrating your Email List Management application with your Partner System:

Path, from the left navigation menu: ['Customization' section] > Skin Setup > Autoresponder Setup

Without doubt, generating an emailing list of customers, from your Partner System site, is an essential component in establishing a profitable online business. It is to this emailing list that, with the list members' permission, you will be sending promotional messages, special offers and other communications in a bid to maximize your sales per customer.

There are a number of email list management applications available which perform the task of managing these communications extremely well, and so it makes perfect sense that you be able to integrate a choice of these solutions into your Partner System. The choice of applications which will integrate with your Partner System includes:

You may well already use one of these applications already - if so, you'll have your list integrated in no time. If not, it is well worth investigating these programs as they come highly recommended for managing your email list.

Note: Should you use an application that is not currently supported by your Partner System, please do contact us and we will let you know if this application features in the planned additions to the list of supported applications.

Setting up the List Integration:

To load the Autoresponder Setup screen, you need to click the link entitled "Autoresponder Setup" from the left hand navigation menu (within the Customization section).

Fig. 2.5.12.1: The "Autoresponder Setup" link:

This will load the Autoresponder Setup screen, shown below:

Fig. 2.5.12.2: The "Autoresponder Setup" screen, for integrating your email list management application:

Part 1: Selecting your preferred list management application:

The first screen you will see lists the current choices of integration that you may choose from, namely:

To select your preferred application, you simply need to click the radio button next to the application name of your choice. Having made your selection you should now click the button (below this list) labeled "Next".

Part 2: Reading the application-specific instructions:

On the page that follows your application selection you will find a set of detailed instructions for setting up your lists in the selected application. You may also read these instructions in the respective sections of this manual, by following the below links:

Having read the pre-integration requirements and performed the required steps within your chosen application, you may now click the button labeled "Next" to proceed to the next step.

Part 3: Entering the application-specific settings into the Partner Administration site.

For each of the applications that can be integrated with your Partner System, there are settings which must be entered into this screen. The information required varies between the different applications, and can be reviewed in the sections, listed above, specific to the compatible applications.

This is the final step to integrating your chosen application with your Partner System. Upon entering the required information you may click the button labeled "ok" to save your settings and close the Autoresponder Setup screen (returning you to the default Partner Administration page).

So, what information will now be passed to my Email List Management Application?

The information passed through to your mailing list application is comprehensive, and requires the creation of four separate mailing lists (within your application) in order to channel your customer data efficiently (and to enable the sending of tailored messages to specific groups of customers, at differing stages of your sales process):

This list contains those customers who have visited your site, signed up to your mailing list, but have not yet made either a 'free' purchase or 'paid' purchase.

When your customer makes their first 'Free Purchase' they are automatically added to this list. When they are added to this list, they are removed from the 'Prospect' List. If they are already on the 'Paid Purchase' List, they are not added to this list.

When a customer makes their first 'Paid Purchase' they are automatically added to this list, and removed from either of the 'Prospect' or 'Free Purchase' Lists.

This process adds a customer (when they purchase an audio book) to a list ALONG WITH the url to that product. Automatically, a few days later, the customer on this particular list is then emailed with a link back to the details page for the product they bought, with a request that they go back onto the site and submit a review for that title

For the lists above, your application will receive the following fields of information:

For the Review List, you will also receive a Title and URL (to the review) for each of five reviews submitted by the customer.